Monday, December 7, 2009

What can Eminem teach you about marketing and writing?

Turns out, a lot.

Rap music is not my genre, but I do have to admit to liking some of Eminem’s work. I always have felt he was a storyteller, even if it was a little extreme and overly dramatic. But then, maybe that's just part of the style, as well as a reflection of him and his life.

Frankly, I hadn’t given it much thought, until I read “The Eminem Guide to Becoming a Writing and Marketing Machine” on Copyblogger. Sean Platt makes some great points about writing and marketing, with credits to Eminem — who knew!

Here’s a quick summary:

What Eminem can teach you about writing:
1) Write and read all you can
2) Edit ruthlessly
3) Write what you know
4) Start strong and finish stronger
5) Be concise and use powerful sentences

What Eminem can teach you about marketing:
1) Put yourself out there
2) Be extreme
3) Tell a story
4) Experiment
5) Address objections

Read the whole brilliant piece at:
http://www.copyblogger.com/eminem/

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