Sunday, August 31, 2008

Summer’s over

Labor Day weekend at the cottage — what a great tradition! I’m taking some refreshing downtime and will be back shortly with some more thoughts on marketing.

Enjoy the last days of summer.

Monday, August 11, 2008

Impressions of Utah

I don’t really know what I was expecting. Salt Lake City was quite lovely; clean, with wide streets and friendly people. After days spent indoors at the Outdoor Retailer show, I finally ventured outside. By taking the tram to the University, I was able to gain some altitude with ease. A short hike from the end of the tram took me to a great view of the city and a first look at the famous Salt Lake. I was surprised to see how far it was from the city; for some reason, I expected the city to be right on the lake.

As the sun set, I wandered the hills, captivated by the view of the flat plains with the lake surrounded by snowcapped mountains. I wish I had more time to explore. Next time!

Tuesday, August 5, 2008

On the road again

Tomorrow, I head to Salt Lake City for the Outdoor Retailer tradeshow. It will be my first time at the show and I am very excited to be attending. In addition, I have never been to Salt Lake City so I am looking forward to the opportunity to see another part of America.

Some of my time at the show will be spend doing research on the companies that are part of the outdoor industry, but my main reason for attending is to manage the launch of The OIWC Guide to Turning Your Passion into Your Profession, a guide to working in the outdoor industries. The Guide will be published online on the OIWC website (www.oiwc.org) and the event will feature a number of women who work at various levels, talking about how they followed their passion and made a career in the outdoor industries.

It has been a pleasure to work with such a great group of women on this project. As editor of the Guide, it was exciting to talk to women across the country about their career paths. From professional athletes to entrepreneurs to vice presidents at large consumer brands, their advice reflected the passion they have for what they do. It was truly energizing, particularly as I shift my business to focus more on the retail, sport and outdoor industries.

Salt Lake City, here I come.