Congratulations! You found my blog. Since this is one of many million blogs out there, I appreciate the visit.
My focus in this blog is marketing in the real world. When I look around my day-to-day life, I see so many things that marketing could help — from bad signage to mixed messages to poor customer service. I believe that every little thing a company does affects its business. So why not build your brand and your business with things that will improve your relationship with your customers?
Stay tuned for specific examples of what I see out there, along with my thoughts on how marketing could help.
My view of the world is through marketing-colored glasses. Here are some of my observations.
About Me
- LISA MORRSION
- Ottawa, Ontario
- A recovering marketing consultant, I am in the process of returning to my photographic roots.
Who Am I?
My love of marketing and customer service means I look at life thinking "how could customer-focused marketing help this situation?"
I focus on creating and executing strategic marketing plans that contribute to the success of an organization through integrated marketing programs that reach the right audience and convince them to act.
This blog will meander around topics that interest me, including direct marketing, retailing, customer service, and more.
I focus on creating and executing strategic marketing plans that contribute to the success of an organization through integrated marketing programs that reach the right audience and convince them to act.
This blog will meander around topics that interest me, including direct marketing, retailing, customer service, and more.
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